Verdict in baby formula false advertising case
Your baby is priceless. Her formula’s advertising just cost $13.5 million in damages.
Yesterday, after a multi-day trial before Chief Judge James R. Spencer, the jury returned a verdict in favor of plaintiffs in PBM Products, LLC v. Mead Johnson Nutrition Company, et al., no. 3:09-cv-269 (E.D. Va., Richmond Div.).
The defendant, Mead Johnson, is the maker of one of the two Goliaths of baby formula brands – Enfamil. PBM makes store-brand formulas. This case was the third legal tangle between PBM and Mead Johnson over claims made in advertising for Enfamil, in an effort to entice parents to choose it over store brands.
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