Any IP case that includes website "scraping", "reverse passing off" and both "clickwrap" and "browsewrap" agreements deserves a blog post. In Cvent, Inc. v. Eventbrite, Inc., 2010 U.S. Dist. LEXIS 96354 (E.D. Va. Sept. 14, 2010) (found here), U.S. District Judge Leonie Brinkema ruled that a plaintiff which alleged “scraping” of its website may maintain a claim for “reverse passing off” under the Lanham Act and a claim for unjust enrichment in addition to a copyright infringement claim. The Court, however, dismissed claims under the Computer Fraud and Abuse Act (CFAA), 18 U.S.C. § 1030, Virginia’s Computer Crimes Act, Va. Code Ann. § 18.2-152.3, and for both statutory and common law conspiracy. Shortly after Judge Brinkema's decision, the parties entered into a consent order resolving their dispute, which can be found here.
“Scraping” a Website Database
Cvent maintains a website to assist meeting planners in locating venues for large-scale events. The website includes a database of meeting venues with detailed information about capacity, amenities and services. Eventbrite runs a competing on-line event planning website, and Cvent alleged that Eventbrite hired a third-party to “scrape”, or copy, information from Cvent’s database to create its own on-line “Venue Directory.” The gravamen of Cvent’s complaint, was “a claim for intellectual property theft and copyright infringement.” Eventbrite moved to dismiss all of the claims asserted in the Complaint except Cvent’s claim for copyright infringement.
Reverse Passing Off and Unjust Enrichment Claims Allowed to Proceed
Judge Brinkema’s ruling on Cvent’s claim for reverse passing off under the Lanham Act is perhaps the most important part of the decision because of the lack of any prior authority on this issue in the EDVA. In Dastar v. Twentieth Century Fox Film Corp., 539 U.S. 23 (2003), the Supreme Court limited the scope of the Lanham Act to “tangible goods offered for sale, and not to the author of any idea, concept or communication embodied in those goods.” Otherwise, a Lanham Act reverse passing off claim would be indistinguishable from a copyright infringement claim.
Judge Brinkema noted a split of authority over whether a plaintiff could bring a Lanham Act claim for copying intellectual property and passing it off as one’s own. She found no controlling precedent in the Fourth Circuit or prior caselaw in the EDVA on the issue. The key factor in her decision was a distinction she made between Cvent’s ideas and its product. Cvent did not allege that Eventbrite passed off its ideas as its own, but rather than it passed off Cvent’s product – its database – as its own. While Dastar referred to “tangible goods,” Judge Brinkema held that the Supreme Court used that language merely to distinguish between “goods” and “ideas” and not to exclude electronic products, such as Cvent’s database, from Lanham Act protection.
Similarly, Cvent’s unjust enrichment claim survived a preemption challenge because Cvent alleged unauthorized scraping and repackaging of its products as opposed to a copyright infringement claim based on the theft of its copyrightable ideas.
Failure to Limit Access to Website Defeated Computer Fraud and Abuse Act Claim
The CFAA bars obtaining of information from a computer without authorization or exceeding authorized access. Cvent relied on the “Terms of Use” on its website which stated that access to the website by competitors was unauthorized. Cvent, however, took no steps to restrict access to its website, such as making the site password-protected or even requiring visitors to click “I Agree” to the Terms of Use before gaining access to the site.
The Court also found it persuasive that the Terms of Use could only be reached by going through several links, the first of which was buried at the bottom of the webpage in fine print. Thus, the Court refused to find that Eventbrite’s access to Cvent’s website was unauthorized. Citing its own decision in State Analysis, Inc. v. American Financial Services, Assoc., 621 F.Supp.2d 309 (E.D.Va. 2009), and the “overwhelming weight of authority,” the Court held that the mere allegation that a defendant improperly used information to which it had lawful access did not state a claim under the CFFA.
Virginia Computer Crimes Act Claim Preempted
The Fourth Circuit held in Rosciszewski v. Arete Assocs., Inc., 1 F.3d 225 (4th Cir. 1993), that the Copyright Act preempts claims under the Virginia Computer Crimes Act (VCCA) that do not require proof of elements beyond those necessary to prove copyright infringement.
Cvent argued that preemption did not apply because the VCCA had been amended since Rosciszewski to require that the defendant have committed larceny, false pretenses, embezzlement or conversion. Judge Brinkema took little time with this argument, rejecting the claim because the complaint alleged nothing more than copyright infringement and did not give rise to a plausible inference of larceny or any other crime.
Breach of Contract Claim Fails to Meet Twombley Standards
Eventbrite also claimed that the Copyright Act preempted Cvent’s breach of contract claims, but Judge Brinkema rejected that argument because a claim for breach of contract based on the Terms of Use is qualitatively different from a claim for copyright infringement.
The Court dismissed the contract claims, however, because Cvent’s allegations failed to allege sufficient facts to support a plausible allegation that a contract existed between the parties. Since a website visitor was not required to read or assent to the Terms of Use, the Court noted, this case did not involve an alleged “clickwrap” contract but rather a “browsewrap” agreement. To state a claim for breach of such an agreement, Cvent must show that a website user had actual or constructive knowledge of the website’s terms and conditions and assented to those terms. Cvent did not plead sufficient facts to establish such consent, and its conclusory allegations failed to satisfy the requirement of Bell Atlantic Corp. v. Twombley, 550 U.S. 544 (2007).
Intracorporate Immunity Barred Conspiracy Claims
Cvent alleged that Eventbrite hired an independent contractor, Stephen Foley, to scrape data from Cvent’s website. Under the intracorporate immunity doctrine, however, a corporation cannot conspire with its own agent, regardless of whether Foley was Eventbrite’s employee or an independent contractor. As long as the actor acts with the same general objective as the corporation, and the corporation retains decisionmaking authority, the individual and the corporation constitute the same entity and logically cannot conspire with one another. Since Foley had no independent interest from Eventbrite, Cvent’s conspiracy claims failed.